![]() #BULK SMS SENDER ACTIVATION REGISTRATION#Entity and Telemarketer Registration: Every Business(Principal Entity) and Bulk SMS Service Provider (Telemarketer) will now have to register with the Telecom Operators to send messages to their clients.Earlier the Bulk SMS Providers were required to register with TRAI and there was no registration for the business firms.What has changed in the new updated TRAI regulations for Bulk SMS? Regulator: TRAI, being the regulator has the role of establishing regulatory compliance by auditing and governing the operations to safeguard customers’ interest and prevent the occurrence of any fraudulent practices.Access Provider: Access Providers are the telecom Operators such as Vodafone, Ideal, Airtel, MTNL, BSNL who will be directly connected to TRAI and assist in the regulation process.As per the updated TRAI rules, every telemarketer needs to register on the DLT platform to send messages on behalf of the Principal Entity(businesses). Telemarketer: Telemarketer means the Bulk SMS Service Provider from which an individual or company purchases Bulk SMS to send to their customers.As per the new TRAI DLT rules, it is mandatory for every entity to register with the Telecom Operators in the DLT platform. It can be an individual, sole proprietor, partnership firm, or any private/public or Government company who wishes to send SMS to their respective clients. Principal Entity: Principal Entity is the company or organisation who is sending SMS to its clients and customers.Mobile subscriber has been given the right to provide consent to receive a promotional text from any business, opt-out from receiving texts at any point of time, set preferences and register complains for receiving unwanted and spam messages. Mobile Subscriber: Mobile subscriber is the customer who will receive the SMS.The roles and responsibilities of the five entities present in the Blockchain are: The system will be governed using Blockchain technology also known as Distributed Ledger Technology (DLT) and the whole panel entities will be interlinked with each other. The Businesses and Bulk SMS Service Providers will be accountable to telecom operators who will be directly accountable to TRAI. TRAI has formulated the guidelines to enhance control, prevent any fraudulent practice and provide greater safety to the end customer.Īs per the revised TRAI guidelines, the companies who want to communicate with their customers will now have to register themselves with Telecom Operators for sending SMS. Telecom Regulatory Authority of India (TRAI) has released The Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018 to regulate Unsolicited Commercial Communication (UCC) and bring transparency in the unorganised SMS industry. ![]()
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